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- The Giving Report
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From giving to impact: a 15-year review
Across six editions, The Giving Report has traced the evolving story of how high-net-worth and affluent South Africans give, what motivates them, what guides their decisions and what their generosity means for non-profit organisations and the broader giving ecosystem.
Giving remains deeply embedded in South African society.
86% of affluent South Africans gave in 2025
The scale of giving reflects meaningful commitment.
Affluent South Africans contributed approximately R2.9 billion in cash, a further R2.9 billion in goods and 3.1 million volunteer hours in
A younger, more diverse generation of givers is emerging.
>1/3 of givers are under 40 years old
Giving starts with what people care about.
>60% influenced by concern or religious beliefs
People give to causes they trust
80% of donors gave to non-profit organisations
Donors are more engaged with the causes they care about.
47% visited organisations to see impact first-hand
The Giving Report 2026
Join Tracy Muller, Head of Philanthropy at Private Wealth and Cathy Duff, Director at Trialogue as they unpack the key findings from the 2026 Giving Report, exploring how South African philanthropy is evolving from acts of generosity to purposeful giving that drives lasting impact.
First-hand insights on high-net-worth giving in South Africa
In 2010, Nedbank Private Wealth launched The Giving Report – the first comprehensive survey on the giving behaviour of high-net-worth individuals in South Africa.
Our report provides insight on:
How much money is donated
How much time and goods are donated
What motivates people to give
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